"missed the mark" == "Not having any understanding of creatives, who are the exact target of this over-produced marketing push".

Big swing and a miss, but good on 'em for at least paying attention to the audience's reactions.

I really enjoyed the reconstruction video[0] linked in the story.

[0] https://twitter.com/rezawrecktion/status/1788211832936861950

Non-paywall: https://archive.is/H8RfN

Link to the ad: https://www.youtube.com/watch?v=ntjkwIXWtrc