Advertising funds large parts of the open internet. Killing ad means killing independent content creators for example.
Over-regulation and censorship like "chat-control", that only benefits big players like Amazon, Meta etc. is what kills the internet.
This initiative is ignorant and idiotic.
The authors don't even understand the purpose of cookie banners.
1. Making tracking impossible/illegal would NOT kill cookie banners, since you need them to record consent for other purposes as well, such as embedding a video from a third party like YouTube.
2. The GDPR explicitly prohibits site-owners from making cookie banners misleading. The law is already there, it is just not very well enforced.
3. "This results in up to 90% of people saying “YES” – even though only around 3% actually want to be tracked online"
This claim is grabbed out of thin air and can be dismissed as such.
4. "The solution: automatically communicate your privacy preference"
This is nonsense because it does not actually solve anything, because you need to record consent for a variety of purposes, not just analytics/tracking.
5. Killing tracking would kill the value of ads (since they are not targeted anymore), resulting in a reduced ability for small businesses to advertise and a hugely increased amount of ad spam everywhere.
Few targeted ads > Many untargeted ads
Unless you want an internet where advertising is no longer possible, this solves nothing apart from stroking a few activists ego.
I am not trying to pull a gotcha and I made no claim that it is okay or not okay. Don't suggest otherwise. I also wasn't talking about coworkers or any other particular group.
My argument is that it is either okay or not, regardless of the tools used.