It's brought on by being a big company that wants to leverage existing customer bases into new markets. Both Sony and Microsoft engaged in the "platform strategy" in the last two generations, while Nintendo sat back making traditional gaming consoles, focusing on building their own market rather than invading an existing one.
Basically, the console brand, to MS and Sony, is ultimately a tool that can be used to build a potentially bigger empire. Share and revenue prospects come before whether the experience makes sense, and in the echo chambers of such large companies, it's easy to fashion a story where every consumer is hungry for all of this stuff and wants a single source to deliver it.
Basically, the console brand, to MS and Sony, is ultimately a tool that can be used to build a potentially bigger empire. Share and revenue prospects come before whether the experience makes sense, and in the echo chambers of such large companies, it's easy to fashion a story where every consumer is hungry for all of this stuff and wants a single source to deliver it.