It's like any time there's a non-story that any one of them spin into some controversial click-bait they all have to follow suit to avoid being scooped. Journalistic integrity for internet news sites seems to be at an all time low.
They aren't journalists, they are marketing copywriters. News has turned into advertisements and no seems to want to accept it. Any article about a product or company was payed for by a PR company that was payed by the company in the article. Many times they will write large parts of the article themselves.
