It does try to identify names, actually. Looking at the source[1], once it has used the Oxford API to find where faces are in the frame (and their approx age and gender, etc), each individual face is then also queried against the MS emotion API and an OpenFace[2] instance. Given the source, it looks like that instance is meant to be trained on staff members and report their organizational hierarchy.

What would be super neat would be ripping out the OpenFace query, and replacing it with a lookup via Facebook[3], so it could actually just show the names for anyone I was FB friends with.

[1]https://github.com/UoA-eResearch/hololens_facial_recognition... [2]https://cmusatyalab.github.io/openface/ [3]https://news.ycombinator.com/item?id=11836884