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No, Google and Facebook Ad Traffic Is Not 90% Useless (gkogan.co)
3 points by gk1 on Jan 18, 2017 | hide | past | favorite | 2 comments


This post makes what I think is a brilliant point and one that, if you apply the same thinking to any other situation, is extremely powerful - understand the why (of something performing poorly) to make an informed decision before binning it off entirely as not fit for purpose.


Maybe just Facebook's, though.




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