CPG can't be tracked is the problem, there's a major last mile / offline attribu...

		manigandham on July 31, 2017 \| parent \| context \| favorite \| on: P&G Cuts More Than $100M in ‘Largely Ineffective’ ... CPG can't be tracked is the problem, there's a major last mile / offline attribution issue and it's only getting tougher as security/privacy gets more regulated. That being said, we work with P&G, they definitely know more now than decades before with older mediums.