Their phrase is “...could save you 15% or more,” which, incidentally, includes a... | Hacker News

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		MiguelHudnandez on Oct 20, 2017 \| parent \| context \| favorite \| on: Plain emails not only save time but work better (2... Their phrase is “...could save you 15% or more,” which, incidentally, includes any potential savings between zero and one hundred percent. Their catch phrase contains literally no information except a suggestion of 15%.

ldiracdelta on Oct 20, 2017 [–]

15% savings could also be the threshold of complacency vs pain for most people. Most insurance companies probably show a 15% savings for people to go through the hassle of switching.

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