> I think this result needs more investigation. We need to know why people open plain email more than those fancy designed ones, rather than just having those numbers.
I've seen plenty of people who make quite an effort not to receive/open anything that ain't plain text for simple security concerns.
Similarly, many design emails end up being displayed butchered for users due to adblockers/email provider/client blocking outside resources and links.
Imho: If I want a website like experience I can visit the website, emails should be reserved for simple text communications, without adding needless design bloat, but that's just my personal preference.
How do they know they are HTML before they open them?
Also, I read in plain text. If you want me to read it in HTML format, include a link to the web version and, if I'm interested, I will actually click on that - which has the added benefit of putting me on your site.
Not many do that. 'If you want to read this in HTML format, click this link.' That works and I may very well click it.
Edit:
Never mind. I see they speak of unstyled HTML email, not plain text email. So, the email is still HTML, it's just not pretty. Chances are, I won't notice as I read in plain text most of the time.
I've seen plenty of people who make quite an effort not to receive/open anything that ain't plain text for simple security concerns. Similarly, many design emails end up being displayed butchered for users due to adblockers/email provider/client blocking outside resources and links.
Imho: If I want a website like experience I can visit the website, emails should be reserved for simple text communications, without adding needless design bloat, but that's just my personal preference.