Young people are looking forward to overwork themselves, because older people heroize overworking yourself. Often by bragging how much they worked and exaggerating or leaving out down times or that late night coding was actually 70% beer drinking, often claiming that crunch is necessary or price for good product.

And oftentimes by using crunch as argument for why the person who works 90 hours a week should have more say in things.

When discussing crunch itself, crunch is talked about as bad. In any other context, it is praised and heroized.