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Just look at the work of Cambridge Analytica. Soft control is in the hands of bit players now. Surely large players (google, governments) can be more deft with how they ply the waters.

Two thousand tv stations? How about 20 million (Youtube)? In an information theoretic context, scale is irrelevant.

Individuals are categorized, personalities are inventoried, and experiments are run. Maybe google doesn't do it, maybe they provide the conjugate interface to companies that actually do the inventory, the effect is the same. Havoc on an open society.



> Two thousand tv stations? How about 20 million (Youtube)? In an information theoretic context, scale is irrelevant.

You can't determine the public agenda by owning a single news outlet out of 20 millions, you could however do that by owning a major newspaper back in 1970.


But you can certainly determine it if you happen to control the algorithm that decides which of those 20 million people actually see.




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