What strikes me as far more plausible and profitable:
home fitness equipment companies going down this path. There's only an upside for them. And their challenges are straightforward engineering, sales and marketing:
1) Add a wireless module to their equipment. 2) Update their equipment software (badly needed anyway. 3) Expand their (largely existing) progress-tracking software. 4) Establish a data exchange format. 5) Go shopping for partners. 6) Market the crap out of it.
I'm honestly surprised they didn't all run down this path when the Wii showed them the way.
1) Add a wireless module to their equipment. 2) Update their equipment software (badly needed anyway. 3) Expand their (largely existing) progress-tracking software. 4) Establish a data exchange format. 5) Go shopping for partners. 6) Market the crap out of it.
I'm honestly surprised they didn't all run down this path when the Wii showed them the way.