Market research is not unethical unless you think capitalism is unethical at its roots. And if you do I'm curious why you're spending time on a venture capital forum.

And catercorner means diagonal to, not sure what word you're trying to use here.

I am not saying market research is unethical (also not not saying that). I was just pointing out what looks like a total non-sequitur.

It was supposed to be "cornerstone" not "catercorner" but I guess autocorrect?