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Putting ads in your websites doesn't turn your browser into a product any more than putting ad into a PDF turns your PDF reader into a product or getting robocall turn your phone into (more of) a product. That's completely orthogonal.

Well in the case of Brave that might not be completely true because they have this whole agenda regarding ads but that's specific to this particular browser, not a fundamental aspect of web browsing technology. ELinks is not a product because you can use it to view ads for instance.



Putting ads in my websites turns me into a product.

We need to turn this whole ecosystem on its head. How do we do that? I'd rather have the browser manage payments to the sites I use based on some usage statistics, but in this case, we still need some sort of payment system, probably centralized. It might not be turning the actual browser into a product, but it does make it put it awfully close to one.




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