Two things: first, this seems like a reasonable response to the breach Facebook committed.
Second, it illustrates the folly behind relying on the continued good will of a 3rd party offering an essentially (or very nearly) free service. If Facebook was licensing EDCs for millions a year, this ban might not have been the first reaction Apple took.
They can't do it, that's not how Apple's EDC licensing works. I wasn't proposing they should have paid more-- My point was that customers paying for a product have more leverage than those receiving one for free, and so relying on a free product for pieces of your business operations can put you in a tenuous position.
Second, it illustrates the folly behind relying on the continued good will of a 3rd party offering an essentially (or very nearly) free service. If Facebook was licensing EDCs for millions a year, this ban might not have been the first reaction Apple took.