Hopefully, more devices will move away from requiring you to type anything into the device to sign in.
Quite a few devices or apps on devices have already done so. Instead of having you enter the account ID and password directly, they give you a URL to visit that is something like https://<device-maker>.com/add-device, and show you a random code.
You go to the given URL in your normal browser on whatever device you normally use for web browsing, where you can login to your account at <device-maker> and enter the code the device gave you.
A few seconds later the device notices you've completed this, and you are then automatically signed in on that device.
That is, if you're signing up for Netflix with this, would you be able to access your account from a Roku box?