Honestly, part of this doesn't bother me that much. It doesn't bother me for a store to know where I'm standing while I'm in their store.
What does bother me is the part where they can get lots of other data and use it to build a profile of me that spans far beyond their store. The fact that this Pulsate company encourages devs to include my email address, for example, seems really invasive, and probably would be illegal under the GDPR?
What does bother me is the part where they can get lots of other data and use it to build a profile of me that spans far beyond their store. The fact that this Pulsate company encourages devs to include my email address, for example, seems really invasive, and probably would be illegal under the GDPR?