> My cynical POV is that the chipmaker knows they'll be spending more
I don't even see the cynicism. But, in any case, most people would probably consider the standard business school price finding advice to be more cynical: costs are a lower limit only. Beyond that, only the customer's willingness to pay is relevant.
Airline fares are good examples, or any of the food products being sold branded as well as unbranded/store-brand/generic/white label versions.
I don't even see the cynicism. But, in any case, most people would probably consider the standard business school price finding advice to be more cynical: costs are a lower limit only. Beyond that, only the customer's willingness to pay is relevant.
Airline fares are good examples, or any of the food products being sold branded as well as unbranded/store-brand/generic/white label versions.