> Ostensibly both Uber and Lyft are doing the same thing, but with the item that will bring the marginal cost down being self-driving cars.
The key factor in the Uber/Lyft business model is not so much anticipating self-driving cars, as offloading the overhead costs of inventory (who owns and maintains the cars) onto someone else, so they can focus on just being a service broker and not have to get into all the messy details of large, expensive physical objects. From that viewpoint, self-driving cars really improve things more for the car owners, by decoupling having the car provide a service from having to drive the car yourself, thus reducing the overhead to the car owner.
The key factor in the Uber/Lyft business model is not so much anticipating self-driving cars, as offloading the overhead costs of inventory (who owns and maintains the cars) onto someone else, so they can focus on just being a service broker and not have to get into all the messy details of large, expensive physical objects. From that viewpoint, self-driving cars really improve things more for the car owners, by decoupling having the car provide a service from having to drive the car yourself, thus reducing the overhead to the car owner.