Unfortunately from a ex-LEO perspective, it has been very popular with children and heavily hunted by sex offenders, at least in the communities I served in. Doing digital forensics, almost every police officer in a child protection case would be asking "can we get the kik history off that phone?"
Not be cause they were guessing but based on experience or admissions by the victim.
Part of the seedy underbelly that 75% of the community don't get exposed to.
People found it hard to believe when these sort of network-related offences occurred in churches too. Some religious groups are/were more prone to it than others, often based on opportunity or expectations.