So I am not sure. I think that startups (with all due respect) generate buzz, inversely correlated with their technical depth. So AWS is mainly composed of non tech companies.
I also think that AWS did an excellent job locking its customers, so they cannot just "leave".
The real treat here is kubernetes. If I program to kubernetes , I can, in theory, move the workload from cloud to cloud, or move the workload from on prem to cloud.
This brings actual competition to the cloud space.
The problem is how to provide all the high-level services that AWS provide, and this will have to be taken by future startups which would extend kubernetes.
I also think that AWS did an excellent job locking its customers, so they cannot just "leave".
The real treat here is kubernetes. If I program to kubernetes , I can, in theory, move the workload from cloud to cloud, or move the workload from on prem to cloud.
This brings actual competition to the cloud space.
The problem is how to provide all the high-level services that AWS provide, and this will have to be taken by future startups which would extend kubernetes.