Great article by Julien Kervizic, covers in depth the key functionalities of Customer data platforms. Beside just covering the features of a CDP, it would have been good to also cover the business use case for a CDP.

Noted. This is something I had covered in high level in a previous blog posts: https://medium.com/analytics-and-data/cdp-and-dmp-a-story-of...

But that I might want to cover in more details in the future.