I don't think superhero films are as popular for their themes as their predictability. The Avengers universe hit on a formulaic, y-o-y predictable movie strategy and Marvel has been taking it to the bank.
By franchise, superhero films are doing fairly poorly. It just happens that Marvel has a war chest of shitty content and can tell publishers with confidence that they have a profitable movie.
Why is it profitable? (Somewhat circularly) because it is successful. They can pour these big budgets into lame tropes that no one really likes, but critically no one really hates so they can get that mass (international) market appeal.
The problem that all of these racism narratives ignore is that while, yes, North America has the largest box office revenue it's still on 30% of the global market. Super heroes are popular because they are boring and appeal to the 12-year-old child in everyone.
Your comments seem at odds with the popularity and the sales figures for Marvel movies. If their content is so "shitty" and their franchises are doing poorly, yet their profits and film attendance are huge, those seem to directly oppose your opinion.
Their films are successful, profitable and they are making more of them. The audience goes to films they find interesting. They vote with their dollars. Big budgets do not guarantee success or profitability.
Popular as boring makes zero sense. Avengers Endgame box office had international sales of $1,939,427,464 vs $858,373,000 for domestic sales. The point being it was extremely successful and profitable worldwide. Facts like box office appear to negate your supposition.
It is unclear who the publishers are that you refer to. Marvel publishes their own comic content. They decide what movies to make from their IP. They hire writers and directors to adapt that IP to movies.
By franchise, superhero films are doing fairly poorly. It just happens that Marvel has a war chest of shitty content and can tell publishers with confidence that they have a profitable movie.
Why is it profitable? (Somewhat circularly) because it is successful. They can pour these big budgets into lame tropes that no one really likes, but critically no one really hates so they can get that mass (international) market appeal.
The problem that all of these racism narratives ignore is that while, yes, North America has the largest box office revenue it's still on 30% of the global market. Super heroes are popular because they are boring and appeal to the 12-year-old child in everyone.