I bet Google's founders are glad they didn't consult you first when they were creating a search engine.

They had a pretty easy to understand value proposition - “our results are more useful than existing search engines’”.

“We have a different pricing model” is a lot less compelling. But it has worked before!

I'd respectfully disagree that that is the only difference. I've been through the BMC payment flow and would much prefer to use theirs over the competitor mentioned above. I wasn't even referring to the pricing model, although you're right, that is another difference too.

we'd all be better off if Google didn't exist, and you know it