I think they will regret it. Google was once a real special company. Their IPO filling, their stance on China, those were principled, courageous stands that came straight from Larry and Sergey. To see their beautiful baby turn into another mega-corp, as hypocritical as any, colonized by activists and careerists bent on distorting the social fabric to advance ideologies and profits? Contemplating that turn of events when you had the power to stop it but chose not to? That has to suck, even when you are doing the contemplation from your yacht.

I think what they learned in the intervening 15 years is that there are very strong structural forces pushing corporations towards the "traditional company" form that everybody hates, and that even as CEO, even as controlling shareholders, they were powerless to stop them.

At least, that's what I learned, having worked at Google during the period where "Don't be evil" was still taken seriously, engineers could still propose & develop their own projects, the public still liked them, and Larry was just beginning to take the reins.

You're right. One of these forces is how in a sufficiently large organization you're practically guaranteed to attract a critical mass of bad actors, people with rare but extremely harmful personality types. In an open culture, these bad actors can find each other and coordinate, creating massive problems for the whole organization. Traditional big companies are robust against these bad actors --- unfortunately at the cost of many other desirable characteristics. Smaller companies (maybe up to 10k headcount) can get without the necessary safeguards because, due to their small size, they don't attract a critical mass of rare but extremely harmful personalities.

Google tried to remain an open, high-trust place well beyond the point when it became obvious that the company had attracted exactly this sort of toxic element. Now the company is paying the price.

Were they that powerless, really? Or maybe they got tired and had a falling out and subsequently lost hearth?

For the stuff that actually sucks about Google, yes, they were powerless. I think they'd still be on top if they felt they could actually make Google into the company they want it to be. Larry in particular does not give up easily.

Take stock price obsession. Everybody knows the dangers of having quarterly earnings targets dictate the company strategy, and the moral compromises that companies make to meet those targets. Google's initial founders' letter said "If our earnings are lumpy, they'll be lumpy" (ironically, they were not - earnings went up monotonically and consistently exceeded analysts' targets until about 2013, for reasons I'm not going to get into here). And they took a lot of steps - like the dual-class share structure that gave Larry, Sergey, and Eric voting control over the company regardless of what Wall Street wanted - to avoid that.

The problem is that stock price affects a lot more than just investors' pocketbooks. When the stock was low, Google had trouble attracting talented new engineers, which is critical to making new products that are really excellent. Low stock price means negative PR cycles; the press is always happy to write glowing reviews of fast-growing rocket ships, but as soon as they start to flounder, the press will kick them when they're down. (For more recent examples of this, see Theranos, WeWork, and Facebook.) The press cycle in turn affects consumer attitudes towards the brand, which is the source of both power and revenue.

There were many other examples like this - another big one is the negative effect of company size on innovation, where once a company gets big enough new product ideas will always get killed, regardless of how good they are, because there is somebody with veto power or just enough social clout to discourage the innovator. I suspect this in particular was disheartening for Larry, who both identified with would-be innovators and had protected them when Google was smaller.

Thank you for the insights. That is a heart breaking story.

I think you are misreading it, I am not judging Sergei and Larry negatively....

What I am saying is that their decision makes total sense, and there is no reason to chide on them on 'why they are not dealing with the employe' problems, but quitting' as the OP did.

Really, this is just a: Peace out guys, we are moving on...

And there is nothing wrong with it, as google is not really dealing with an existential threat right now....

Same as somebody quitting their job, when it is not enjoyable anymore... and they have been doing the same thing for years. Billionares are people after-all....

I judge them pretty negatively. People like Bezos, Jobs, or even Gates never really spent so much time building this PR image of being for the greater good, holier-than-though, "making the world a better place." Everyone knows "don't be evil", but how about their recruiting catch phrase "do cool things that matter." Even the "not a conventional company" tag line is relevant here.

Hypocrites just irk me more than people open about their intentions and motivation, and to me Larry and Sergey belong in the hypocrite category. They ultimately were billionares with total control over Google, this idea that somehow things just got out of their control is absurd. It didn't get out of their control, what happened is that whenever push came to shove on difficult issues, they always went with the decision that they felt would lead to the higher stock price. After years of telling everyone who would listen they were non-conventional leaders interested in more than just money, they always purely pursued the lucre. And why? They are literally amongst the world's richest people already.

I was at the TGIF where Sergey tried to sell the company on Maven, and then what happened was, internal google groups are a bit like public URLs, in that they were basically visible to all full time employees if you knew the link. So Sergey would say one thing on stage and then someone would stumble up on the link about the real strategy, and that what they said on stage was "messaging" to appease dissenters. It was total dishonesty, and it was all for big fat contracts, that's it. They did not care one bit about the dangers of weaponized AI or the dangers of being an international company building military technology for one company, or the general growth of the military industrial complex and how the biggest tech company becoming part of it it could snowball its size and dangerous impact on society. And Maven is just one example, but censorship in China is another, and there's many more. I do get that they struggle with some truly difficult decisions that are ethically ambiguous and they can't please everybody, but there are plenty of spots where it was abundantly clear that the only thing Larry and Sergey cared about was filling their already overfilling coffers with more gold. And when Bezos does that, at least he never pretended otherwise, but when Larry and Sergey do it, they are totally backtracking on a public image they spent years selling to people.

The difference between Amazon and Google is that google controls access to information and in some respects can shape public opinion. When Bezos gets greedy, its through some better product like faster cheaper shipping.

Reasonable people differ on all these projects. It's not "abundantly clear" at all. What you feel strongly about might be another's subtle trafeoff. You don't get to decide which disagreements you'll allow and which you'll prohibit. That's the privilege of the people who own the company. The main problem with Google over the past few years is this idea among a small but vocal group of employees that they have the right to run the company merely because they feel strongly about certain issues.

> I think that's a cynical view of the situation.

I think it's impossible to be cynical enough about a guy who blacklisted a company from his search engine because they used his service to show a picture of his backyard as a way of illustrating the privacy violations his company enabled.