Google might not respect the desire for an open internet without ads and no single large player.
But i believe they fully respect their users privacy, comply with most of the law around privacy already, and have the strong desire to fully comply with it in the future.
Maybe I'm naive that way. But painting them as not respecting privacy at all is a bit blunt and not nuanced enough.
Saying "they fully respect their users privacy" is also blunt and not nuanced.
They are a huge company with thousands of teams pursuing their own agendas and made up of people of varying degree of scruples and viewpoints with regards to privacy.
I've worked for large companies that handle sensitive user data, and they all have at least some teams of people trying to figure out how they can respect the letter of privacy laws just enough, while ignoring the spirit of those laws, in order to profit from the personal data they hold, regardless of the potential side effects or long-term impact on the data subject.
What i meant was that i believe they try to follow the law around privacy. The law might not be "good enough", but that's in us not them (modulo the lobbying).
I'm not trying to say larger companies are innocent. Saying they don't respect privacy insinuates to me that they intentionally violate the law, and i don't think that that's true.
If you only base good/bad actions around the law (which I understand is really the only _real_ reference point we have), then that's part of the problem.
Technology moves faster than the law, we all know this.. What we need are ethical companies who not only respect the law but also respect the data owners.
We need a company with a motto like "don't be evil" or something like that.. if only, right? ;-)
Compliance with privacy law is not a good indicator of respect for users' privacy when you're in a position to nudge privacy legislation to limit its impact on you.
I'm not saying you're wrong, but there certainly is evidence out there that suggests Google in fact does respect user privacy. For example, activity.google.com. They are also pretty up front about their privacy policy, how they use cookies, data retention policy, and so forth on policies.google.com. There is a lot of information there.
There's a case to be made that Google is trying to do the right thing.