My two favorite takeaways from this blog post are:
1) You can increase your site's rankings by installing the Bing Toolbar amongst a group of people and have said group search google for your target keyword and click through on your result.
2) Google is able and willing to manually screw around with search results in a seemingly easy manner.
As to the issue of Bing slurping up google's data for their own purposes: Scraping the web is a double edged sword. They aren't doing anything illegal. If anything, this whole ordeal has made both Search Engines look like a bunch of teenagers fighting over a who stole who's boyfriend.
You can increase your site's rankings by installing the Bing Toolbar amongst a group of people and have said group search google for your target keyword and click through on your result.
But you can just skip the toolbar altogether. Just go to Bing and do the search and click your site. Likewise, if you go to Google and do the same, you'll increase your ranking on Google. There is nothing new here, except if you install the toolbar and go to Google you can increase it on Bing also.
This is something people have been doing for a while.
Google is able and willing to manually screw around with search results in a seemingly easy manner.
Google can do this even if Bing stops this current practice. Just go to Bing, do a search, go the last page and click a link.
Fundamentally, with respect to fraud, nothing has really changed.
Unless Bing weighs clicks on Google SERPs more strongly than clicks on Bing SERPs! After all, Google is the market leader...
This is the problem, we really don't know how hollow Bing is any more. If it's a thin UI over results that grow closer to Google, it's intellectually shallow. I wouldn't trust Bing search to combat, e.g., click fraud and SEO better than Google. If anything I would expect the edge cases and tricky behavior to derange Bing further.
1) You can increase your site's rankings by installing the Bing Toolbar amongst a group of people and have said group search google for your target keyword and click through on your result.
2) Google is able and willing to manually screw around with search results in a seemingly easy manner.
As to the issue of Bing slurping up google's data for their own purposes: Scraping the web is a double edged sword. They aren't doing anything illegal. If anything, this whole ordeal has made both Search Engines look like a bunch of teenagers fighting over a who stole who's boyfriend.