But also most of the billboards are ads for cultural events, theatre, city-organised events, museums etc. I quite like that actually, where else would I find about some shows or things to do.

> I quite like that actually, where else would I find about some shows or things to do.

How about in a free magazine which advertises all such events? Or a website that does similar? Also listings of "What's On" in more general media.

All of that is also great too, but I find it’s less of a waste to print a dozen of billboards at strategic locations vs. printing hundreds of thousands of newspapers and spam peoples mailboxes.

In Lausanne specifically, those billboards are also works of art in their own right so I do enjoy them.

As a bilingual, found that one really nice.

(minor nitpick: should be "la pub")

Also, if "La pub" then it should be "vous fait". Or alternatively, "Les pubs vous font".