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- Tesla makes a product and calls it Autopilot

- Autopilot has an option for "full self driving capabilities" (with lots of promises for the future and an unclear description what it actually can do right now)

- People buy a Tesla and indeed seem to have a self-driving car if they sleep at the wheel

- Tesla doesn’t attempt to make it right that this shouldn’t be done as far as I can tell

- Some people believe that Teslas drive themselves mostly.

Is Tesla directly responsible for these videos? Not directly, but at least they benefit from a highly suggestive product.

Could they do more to reduce the suggestive marketing? Absolutely. Do they want to? Probably not. Should they? I don’t know. That is what we’re discussing here.

I have a bit of a background with medical devices. For these, you have to make it absolutely clear what the device is for and what not. You also have to have a post market surveillance system that monitors how people use or abuse your medical device. From that perspective, Tesla could be doing more to have their driving assistant be perceived in a more realistic way.





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