That's kinda my point. A significant percentage of employees were against unionization, so it seems rather odd to treat "Kickerstarter Employees" as a monolithic group who "won" the election. It'd be like announcing the results of a political election with the headline: "U.S. Voters Win Historic Presidential Election."
It isn’t a win for those people that voted against it. I worked blue collar union jobs throughout my 20s in private and public sector. That experience has made me critical of unions. I will never vote to unionize and I will always buck unionization.