I agree that this points to deeply rooted a deeply rooted mindset and behavioral issues. At the same time though, this is an opportunity to do the right thing and attempt to show the guy that this is a fundamental and not compartmentalized problem he has (not that I'm criticizing the entrepreneur here).
Maybe, over time, this will resonate with him, when he sees other people's reactions when this happens again. If not, you've done all you could.
Exactly. Doing nothing because "It won't help" is tacit acceptance. Only by slowly wearing away at the behavior can you change it, but you still need to try.
Maybe, over time, this will resonate with him, when he sees other people's reactions when this happens again. If not, you've done all you could.