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> I could imagine that's the sort of number of reviews that restaurants' family and friends could be leaving when a restaurant opens.

I'm truly astonished when I see businesses with 0-4 reviews on Yelp or Google Maps, but they're everywhere. Maybe some business owners just aren't paying any attention to online reviews? Seems trivial to get 4 people to write a review.



Not trivial at all to fake reviews on yelp. They don't accept reviews from new accounts, accounts related to the business, plus some algo crap.


To get a bunch of friends who don't have accounts related to the business with non-new accounts to leave a review sounds pretty trivial.




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