But in all honesty it is not the SEO scammers fault that Google serves me pages that doesn't contain the words I searched for after I have chosen the verbatim option.
It also isn't SEO scammers fault that when I search for Angular mat-table[0] I get a number of pictures of tables with mats on. That is probably the result of someone playing with some cool AI tools while othwrs are busy trying to make more efficient ways to ignore customer feedback ;-)
We must manage to keep those two thoughts in our head simultaneously:
- Black hat SEO have changed
- Google has adapted to another audience and has ditched us power users hoping we wouldn't notice.
[0]: screenshots of that and some other clear examples of Google and Amazon testing out AI in production here: https://erik.itland.no/tag:aifails
Do you know many black hat techniques? Around 2011-2013 was when Google shifted from being extremely easy to game to very difficult. 2014 was really the end of it. Have a look at some niche site blogs from the time - revenue from new niche sites tanked from like $1.5k/month each to barely close to $100 (with a lot more work up front).
Anyway my point is if you rewound the clock to 2008, you'd have a way bigger problem than you might think.
Fine. But we must still must be able to separate between backend and frontend: it should be possible to upgrade the anti-spam machinery without breaking
- doublequotes
- + (ok, they broke that deliberately around Google+)
- the verbatim operator
All those should be able to work even if the crawler and processing techniques are updated, right?
Also a heads up: I added some more details to my post above,I didn't think you would answer so fast :-)
Edit: I only know the black hat methods that was well know 10 years ago like:
- backlink farming from comment fields (we protected against it by applying nofollow to all links in comments)
- Google bombing (coordinated efforts to link to certain pages with particular words in the link, trying to get Google to return a specific result for an unrelated query. I think the canonical example was something like a bunch of people making links with the text "a massive failure" that all pointed to the White house website.
But in all honesty it is not the SEO scammers fault that Google serves me pages that doesn't contain the words I searched for after I have chosen the verbatim option.
It also isn't SEO scammers fault that when I search for Angular mat-table[0] I get a number of pictures of tables with mats on. That is probably the result of someone playing with some cool AI tools while othwrs are busy trying to make more efficient ways to ignore customer feedback ;-)
We must manage to keep those two thoughts in our head simultaneously:
- Black hat SEO have changed
- Google has adapted to another audience and has ditched us power users hoping we wouldn't notice.
[0]: screenshots of that and some other clear examples of Google and Amazon testing out AI in production here: https://erik.itland.no/tag:aifails