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I think the button coloring makes up for that. I've signed up for loads of services in the last month and the primary colored bright button being the CTA has been consistent enough for me.

In any case, the numbers are the numbers. Whatever gets most people into an account is what it is. Many guys just fail that part: fill in a thing and we'll contact you. Yeah, no thanks. It's a $200 / mo product not a mortgage. Spare me.



> In any case, the numbers are the numbers. Whatever gets most people into an account is what it is.

This doesn't really seem to respond to the idea that you can have more than one label present doing the same thing.


Correct. It is a response to the idea of the two different links to two different places. In practice, I see one as brightly coloured and "Read the Whitepaper" as secondary coloured.




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