I'd have to think there would be some aid provided by 37s in the changeover process. If nothing else, the service will still reflect 37s in some way in the periods following the change in ownership.
I also think the value that 37s is giving SF is being somewhat overestimated. The revenues are going to be tied in with the amount of people looking for designers. As long as the stream of good customers does not dry out, the site will continue to do very well. At this point, how many customers are being brought in because of 37s? I don't know, but that would be something I'd have to get a better idea of before considering a purchase. I think SF has already gotten all the value from the 37s name that it can, or at least is close to that point. Early on, being a 37s product had tremendous SEO, linking, social news, etc. value. That stuff is already built into the product, so the 37s value is mostly limited to drawing in new customers. I couldn't imagine that value being so high that it's going to significantly effect revenues on it's own.
I also think the value that 37s is giving SF is being somewhat overestimated. The revenues are going to be tied in with the amount of people looking for designers. As long as the stream of good customers does not dry out, the site will continue to do very well. At this point, how many customers are being brought in because of 37s? I don't know, but that would be something I'd have to get a better idea of before considering a purchase. I think SF has already gotten all the value from the 37s name that it can, or at least is close to that point. Early on, being a 37s product had tremendous SEO, linking, social news, etc. value. That stuff is already built into the product, so the 37s value is mostly limited to drawing in new customers. I couldn't imagine that value being so high that it's going to significantly effect revenues on it's own.