Make a goddamn effort to figure out why someone's project is worth time investigating? Literally, that landing page has a video and links to articles. I don't want to spend minutes watching an ad. I went to the about page and read the info I should have read next to the video and understood what was what in 10 seconds.

Expecting people to make an effort to find out if a product/project is useful to them is basically asking not to have as many users. Basically, you just wasted your time building the product.

Some of us value our time. And this is not a techincal project it's an end user project. So as an end user I want to know quickly if it's worth my time. Even on a techincal project I want to know a rough overview within a minute or so of reading. Marketing is all about giving people the info they need fast. Marketing is about selling the benefits and telling of the pains it solves. If you're unable to do that for your project, why did you build it?

And I think the person who spends their time reading techincal documentation to decide if a social network is worth using is probably sadder than the person who goes and reads the about page. Not got much else to do?