I interviewed at Amazon, and researched their offerings to better prepare.
Until reading this news, I never realized ElastiSearch wasn't an Amazon product, I always believed ElastiSearch was Amazon's invention, because of how Amazon employees talk about (always "Amazon ElastiSearch" phrase, often dropping the "service" part of it, so is easy to assume it is "Amazon's ElastiSearch" like "Microsoft Windows")
So it is not just... "a few times too many", if I am interviewing for the company and got extremely confused, how other people wouldn't be confused too? And that is the whole point of trademark laws!
Until reading this news, I never realized ElastiSearch wasn't an Amazon product, I always believed ElastiSearch was Amazon's invention, because of how Amazon employees talk about (always "Amazon ElastiSearch" phrase, often dropping the "service" part of it, so is easy to assume it is "Amazon's ElastiSearch" like "Microsoft Windows")
So it is not just... "a few times too many", if I am interviewing for the company and got extremely confused, how other people wouldn't be confused too? And that is the whole point of trademark laws!