The general public only cares about consumer goods. Why would they know anything about a payments processing CEO? The "star" CEOs are all from consumer goods - Steve Jobs, Bezos and Elon Musk are probably the only ones any American can name.
This is interesting and I'm trying to think of others. You're on to something. Zuckerberg comes to mind. Jack Dorsey, maybe. Warren Buffett - consumer business.
I think the Shark Tank cast are probably pretty well-known by now, at least as much as Bezos. Though I don't know if they're known for their companies, so maybe it doesn't make sense to include them. In fact, Daymond John is the only whose business _I_ know, and that one was a consumer business. They're all much smaller time, ofc, than the other names mentioned. Cuban makes me think a bunch of sports CEOs are probably well known. Vince McMahon.
Jack Welch, Lee Iacocca, and Ray Kroc I think were big deals, back when.
Probably there's no value in the CEO of a non-consumer company having celebrity. Nobody's deciding between PWC and E&Y based on a TV appearance by the CEO, so the CEO won't spend time on that.
