Current UI/UX dogma comes from endless studies, done at the dawn of wide scale adoption.
Yes, many users between the late 90s, and early 2000s, were a mass of people which had never, ever used computers. They bought them for the Internet, and as their workplace adopted them, to work at home.
Many of these users grew up without televisions, calculators, you name it. Yet all new users today are essentially using a tablet or phone at age 5.
Users are not as easily confused as they were in the 90s. I mean really, Amazon's website has more complexity than most desktop apps.
> Current UI/UX dogma comes from endless studies, done at the dawn of wide scale adoption.
That's the late 90s / early 2000s UI/UX dogma. Research-backed and sane.
Current UI/UX dogma is based on taking designer opinions and throwing them into A/B testing blender, optimizing for conversions. What comes out isn't something that delivers value to the user - it's something that streamlines their journey through the sales funnel.
Current UI/UX dogma is tainted, to put it bluntly.
It's been A/B tested and optimised to death not to empower the user, but to disempower them. The push to get the user to click on the "subscribe"/"buy now" button, or to stay engaged with the app so that you can keep pouring ads down their eyeballs, is an overriding concern.
In contrast, 90s/2000s research was all about empowering users, acknowledging psychological limitations so that you can work around them to let people work more efficiently, and making your workspace/playspace your own. Modern UI/UX is a near opposition of that.
>Current UI/UX dogma is tainted, to put it bluntly.
I would agree with this statement but only outside of academia. UI/UX dogma in academia is still about proper user experience design and it's simply being taken advantage of by companies looking to cash in on users. That doesn't make the dogma flawed but I can see how that would make you say it's tainted.
>Users are not as easily confused as they were in the 90s. I mean really, Amazon's website has more complexity than most desktop apps.
What are you basing this on? Current research does not agree with this and, anecdotally, my daily experience also doesn't agree with this. People can buy things on Amazon easily because Amazon has optimized for that. Anything outside of that (account management, returns, etc.) are still not intuitive for most people.
Yes, many users between the late 90s, and early 2000s, were a mass of people which had never, ever used computers. They bought them for the Internet, and as their workplace adopted them, to work at home.
Many of these users grew up without televisions, calculators, you name it. Yet all new users today are essentially using a tablet or phone at age 5.
Users are not as easily confused as they were in the 90s. I mean really, Amazon's website has more complexity than most desktop apps.