now on topic.. quoting "Business is about making money and working with customers. These are very serious and scary things. Toys are for playing and trying new things. This isn’t serious at all":

Maybe the problem is that what is called/accepted as "serious" is the opposite of it? A toy for shapeing a mind (of kids) may be looooots more serious/important that some $$$$$ made per-day.. kind-a the 4th planet the little prince visited..