I think people don't credit Zuck with intelligence. Sure he created something simple, but he saw the value he could create, grew it, avoided giving away large chunks of it. He did go to an Ivy school, presumably knew how to learn on his own. And also there are people that you could probably trust to give you good advice: 1. business owners not invested in making money off you. 2. your lawyer is effectively a extremely expensive professional advisor, and generally required to be a fiduciary to you.