Is it possible that Apple simply doesn't want to dominate messaging? I mean, if they do, what do they gain? (more revenue, more lock-in, more success) What do they risk? (regulatory/anti-trust implications)
Apple can easily be understood by trying to avoid becoming IBM/AT&T. They don't want to be ubiquitous because that has its own regulatory challenges.
I would be rather surprised if managers at Apple are directed to avoid building features that would help prompt greater sales in the name of avoiding ubiquity.
It basically boils down to money. If Apple considers the move to support rich messaging, and it seems like it will shut off a revenue stream, they won’t make the move.
Keep in mind we’re largely talking about teenagers heavily influenced by peer pressure and for the most part wanting to spend their parents’ money on iPhones.
Blue vs green arms these kids with an actual reason to tell their parents.
If I was Apple, I don’t know why I would ever want to remove this high barrier to entry. Having it making me a ton of money.
> Is it possible that Apple simply doesn't want to dominate messaging?
Yes, but also that Apple don't want to make it easier for Google to get their grubby little fingers inside more of Apple customers' data than they already do.
Apple can easily be understood by trying to avoid becoming IBM/AT&T. They don't want to be ubiquitous because that has its own regulatory challenges.