>Instead, we ended up with governments just doing it via data brokers and other types of way more invasive tracking.
It sounds like you are blaming people's concern for the first technology for the implementation of the second technology. I believe the implementation of the second technology is evidence that the first technology would have been abused eventually anyway.
How about: government, stop tracking/spying on us without a warrant. Apple, don't use my equipment to spy on me without allowing me to turn it off, and the off switch actually works.
It sounds like you are blaming people's concern for the first technology for the implementation of the second technology. I believe the implementation of the second technology is evidence that the first technology would have been abused eventually anyway.
How about: government, stop tracking/spying on us without a warrant. Apple, don't use my equipment to spy on me without allowing me to turn it off, and the off switch actually works.