> Imagine trying to break into the smartphone market. Turns out, having less money than Apple makes it a little difficult. Availability? Limited. Supply? Constrained. Even with a design so compelling that people pay ridiculous markups at StockX, nobody can get their hands on your fancy new flashlight. To top it all off, the assholes at dbrand have parroted your design and are making it for the competition. Sorry, Carl.

Their marketing copy sounds like a Seinfeld skit.

Sounds like mocking the underdog.

Carl Pei isn’t exactly an “underdog”. As for the mocking, they’re calling the Nothing design “compelling” and calling themselves “assholes”. I think Carl is probably not crying himself to sleep over this.

dbrand's edgy marketing is part of its brand, and uses it to stand out in a crowded market. Come to think of it, sounds quite like Nothing