Plus selling barely functional products under a DONGJOY etc brand isn’t fraud, only trying to sell a counterfeit Prada bag under the Prada brand is (and only in Western countries at that)
If you're selling something to someone who has a reasonable expectation that it is of a specific level of quality and it's not and you don't tell them that, it's fraud.
I dunno, I think just about any person would be angry if the Chinese-made electric clippers they just plugged into a wall outlet exploded in their hand.
Trying to play fraud off as a cultural difference and misunderstanding is frankly bullshit victim blaming.