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As someone who's been vehemently anti-advertising on my own mildly popular (30,000 uniques/mo at the moment) website/blog, I support my site through Amazon and eBay affiliate links, and I feel justified because for years, I had a history of posting news with links to eBay and Amazon before I realized either had affiliate programs. (I should note that I don't judge other sites for using ads if they're relevant, but I hate when unrelated garbage takes up space on a site I'm reading. I just choose not to use ads on my own site.

I'd like to think that a regular reader of a publication should be able to figure out if that publication is shilling when it should be objective. On my Nine Inch Nails site, when I link to Amazon, it's about a CD/Vinyl/MP3 album that just came out, and I think that makes sense. If I posted about some shitty Trent Reznor bio and mentioned the linkKindle Version/link available for the linkKindle/link I fully expect my readers to flog me. And I'm not saying that every blog out there pays attention to editorial ethics the way I feel I do, and I've given people a hard time about sneaky affiliate links too. But I think that there is a 'right' way to use them.

When I started my site a dozen years ago, I wanted it to be a place people went to read NIN news. Money wasn't part of the equation. But if you're already linking to sites that have affiliate programs, you'd be foolish not to take advantage of those affiliate programs.



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