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Email did alright with users choosing servers.


Email only took off among the non-nerd population when easy-to-use webmail sites like hotmail became available.


More importantly, email has become extremely consolidated. It has most of the disadvantages of being federated, and not very many of the advantages (Google sees most of the emails I send and receive even though I don't use them).


In reality, the vast majority of email users don’t pick a server, they pick a service/brand.

Gmail, Outlook, iCloud… nobody picked a server.

And certainly there was no concern that if I pick the “wrong” one, I may not be able to receive email from one of the other big providers.

Oh, there certainly was no concern I might end on a email server with an ideology I don’t agree with.


Not sure what you are talking about. I can sign up for an email right now with a dozen different services and not one will make me complete a mysterious task like "choosing a server".


The sign-up process doesn't actually begin until you pick an instance and go to it directly, just like with email. It's like complaining about a website that explains what email is and gives you a list of service providers to choose from.

The email service of your choice is the "server" you've chosen. If you go directly to a mastodon instance (the "server") the sign-up process won't require you to choose a server.


Right, and like I say below, there are very rational and coherent explanations for how Mastodon works, but those explanations mean nothing to the average user, many of whom will not complete sign up because it is so radically different than what they are accustomed to 99.9% of the time when signing up for a new website they heard about (like Twitter for example).


Each of those "dozen different services" is analogous with "a server".

You choose a service (server) and then sign up there. The sign up belongs to a server, not the server to the sign up. You can't ring a door bell before picking a door first. ;)


To the user, Mastodon is the service. But the very first step of sign-up, Mastodon says the user must "choose a server". They just did! It's called Mastodon.

Now, you may see it differently and want to offer an explanation. I'm sure your explanation would be coherent and rational. But your explanation means nothing to the average user. They click 'sign up' and expect to sign up and get to using this new website called Mastodon they heard about. And when they realize it's not that simple, many will abandon the process. It's a simple as that.


That's like saying "to the user, email is the service"


No, it is not, because "email" has been in the dictionary for 30 years and is universally understood.

The term "Mastodon" means, to most people, either "a website just like Twitter " or, more likely, absolutely nothing.

Is that difference, and the barrier it presents to new users, somehow unclear?


Not sure what you are talking about. I can sign up for mastodon right now with a hundred different servers.

Yes, people might be expecting a single corporate entity called "Mastodon, Inc," but that's why the (very poor) analogy to email is bandied about. You have to pick a service provider in order to use email (Gmail, Yahoo, Hotmail, etc), and you have to pick a service provider in order to use mastodon, too.

Twitter, Inc, is the single provider of the twitter service, but that's falling apart because there's no way for the twitter service to route around the damage being done by Twitter, Inc's new owner.


So there's a dozen options. But in order to sign up, you have to pick a single server. Isn't that the same situation? There's no single "www.email.com" that you use to sign up for an email address.


Hi, you may like to try "E-MAIL!"

Chose a server:

1) GMail

2) Yahoo! Mail

3) Outlook

etc...


Are you trolling me? Do you genuinely not understand the difference from the perspective of the average user?


You wrote:

> I can sign up for an email right now with a dozen different services and not one will make me complete a mysterious task like "choosing a server"

You absolutely, 100% had to "choose a server" for your email.

To the average user, how do you decide between Hotmail, Yahoo! Mail, GMail, Outlook?

This is 100% analogous, except Mastodon also makes it nearly trivial to change your server, with no effort taken by anyone who is already communicating with you. It's literally easier than an email server migration.


You are working under the assumption that people read the phrase "Mastodon" like the read the phrase "email". That is absolutely not true for almost all people. They think of Mastodon as similar to Twitter, and they expect a similar sign up process.


Also, "almost all people" have never heard of Mastodon, and will never hear of Mastodon.

I also think you're forgetting that most people had no idea what "The Information Super-Highway" was, and had no understanding of what an "ISP" was or why they needed to pay a monthly fee to access free content. And tie up their phone line.

People who were on AOL thought they were on the Internet. And Compuserve. Delphi. Prodigy. GEnie.

This is not a new problem.

But it's not like you could just make an Internet account, and just pay them. You HAD to use a federated ISP. And some of those ISPs tried to be Walled Gardens, with a weird side-door that ALSO let you get to "The Internet," but that was mostly porn and weirdos.


I get your intent - that people don't understand what federation means. But you're completely ignoring that we all live with federated email servers. Federated cell phone carriers, too, for that matter.

Once upon a time, you had to go to a college that had been invited to The Facebook, in order for you to get an account.

The beginnings of new things are always complicated.

We all learned the difference between .com, .edu., .co, .uk eventually...


Those dozen different services are servers, that you chose from.


Right, and that is atrocious UX that will put a hard cap on how popular Mastodon can become.


Agreed! I, for one, am enjoying the small-town vibe of my chosen mastodon service provider, and I'm delighted that it can never become "to big to fail."

You keep saying "users" when you should probably just say "I," but maybe you understand it a bit better at this point. The onboarding UX is atrocious, mostly because people want it to be something it's not, and partly because developers often don't do UX well. But the UX isn't going to change, so focusing on helping people understand how and why it works the way it does seems more important than cursing the design.

You're welcome to stick with Twitter, Inc, if you want a single oligarch to control your chosen microblogging service and everything about it. Or you can venture out and pick a server that supports the mastodon service instead.

And who knows? Maybe someday a big company will grow a giant mastodon server so that something like 30% of all mastodon traffic happens there, just as with Gmail and email traffic[0] today.

0. https://techjury.net/blog/gmail-statistics/


too bad Mastodon requires an email to signup though




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