Well I can't be sure I will be successful in this new environment. Surely there's always luck involved. But I suspect that I will benefit from an environment where capital is spent more carefully. As someone who always bootstraps, it's been tough to compete against large amounts of capital. Too much capital flowing into an industry creates competition which drives up advertising CPC and crushes profit margins in that industry... Especially if those well-funded competitors aren't looking to make a profit themselves. If your competitor is willing to blow all their cash on advertising and allow their profit margins to shrink down to 0, you will also be forced to drop your margins down to 0 in order to remain competitive. If you're bootstrapped and rely on profit margins to sustain yourself, you simply cannot stay afloat in such competitive low-margin environment.
With high interest rates, there is an increased incentive for investors to just park their money into savings accounts instead of putting it to work (competing against small businesses) in the markets.
I think I might be one of those, but I lack the contextual information/knowledge to act on it.