"We talk about design often. At some point during any human lifetime, they will use the word design, and that's a big deal. Aside from 'the' and the 'a' and the 'an' in various languages, design is the fourth most popular word used. Before design was constructed we had the Mesopotamian era, and we all know how that was." -Reggie Watts, 2011

https://www.youtube.com/watch?v=ABm7DuBwJd8