To the contrary, I'd wager the price is the first thing every Apple shareholder would care about after demoing a VR product. Many of these people are not stupid investors and know the market is hot. Even if Apple doesn't explicitly tell them the price, these people know that price is a constraining factor. Especially if they're handed a piece of hardware with a battery dangling off the side like it's a 2012 Oculus demokit.